The anatomy of a content marketer

Another popular and effective form of content is a case study.

In general, a case study is an in-depth look at some action your brand or business completed that had measurable results for success.

Usually, this translates into something you accomplished for a client.

Here’s a great example of a case study by Fractl:

In it, the agency showcases how they executed a successful content campaign for a real estate brand. They talk about how it came together, the “whys” of the project, and the results (presented in measurable stats).

This type of content is an awesome trust-builder for obvious reasons.

They’re similar to the storytelling and news radio shows of yore, except people can download them and listen to episodes however and whenever they want.

If you are a good speaker or interviewer, this content format can be a great one for sharing valuable information with your audience.

For an example, check out Search Engine Journal’s Search Engine Nerds, about SEO, paid search, social media, and content marketing.