Explaining How SEO Works To Clients

The more people who can find your website in search engines such as Google, the more customers, sales and leads you are going to generate. Plain and simple. This process is called search engine optimization, or SEO for short.

When it comes to selling SEO services to a prospect who is familiar with this process, things can be fairly easy. But what about when you’re dealing with a prospect who has no idea what SEO actually is? That’s when things can get tricky.

Operating inside the trenches of local marketing, I’ve been able to rank my local marketing agency for many top marketing search terms. We've achieved thousands of first-page rankings for customers and I've taught other digital marketers my SEO strategies through trainings at our marketing school, Offline Sharks.

So, if you're an entrepreneur or business owner selling SEO as a service, how do you effectively explain how it works?

This is a great opportunity to not only flex your expertise by explaining how the inner workings of SEO, but also demonstrate what it can do for their businesses. When clients trust that you know what you are doing and how it benefits them, closing the deal is easy.

Before you dig into your SEO lesson, ask how much your client knows already. This tells you how to best simplify your message and if you need any educational materials. Then you can run down the basics of SEO.